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Google to Build "Do Not Track" Button into Chrome


It seems that Google is finally relenting on the "Do Not Track" feature and that it may be built into Chrome in the coming months. Google hasn't announced anything too specific, but has agreed, along with other advertising companies to respect user preferences as set by a "Do not track" button or feature built into browsers.


Bloomberg reports that Google will join a host of other web companies that have pledged to enable a "do-not-track" button on a range of web browsers. This privacy option is intended to give users an active hand in the kinds of information companies like Google collect.

Do-not-track is similar to the Do Not Call registry, which lets people opt-out of telemarketing calls. When do-not-track track is activated a user's browsing history can not be sent to third-parties or used to customize the ads they see to their search habits. However, Consumer Reports points out that if you search the web in Google's Chrome browser while signed in to a Google account, your data will still be used for targeted ads -- even if you've activated the do-not-track" button. The Wall Street Journal also notes that Facebook will still be able to track users' Likes across the web.



Google, Facebook and other companies agreed to stop tracking for ad-targeting purposes users that express their wish not to be tracked. However, their usage may still be monitored for other uses, such as research, product improvement and so on.

The feature also doesn't apply to things like the Facebook Like button or the +1 button that can be used to track users across the web.

The "Do Not Track" feature is not new on the Internet.Firefox was the first to implement it a year ago. Since then, only IE has added support for it.

Google to Build "Do Not Track" Button into Chrome Reviewed by Sartaj Husain on Friday, February 24, 2012 Rating: 5

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